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Maison Bonnamour invents the first handbag in the world that opens on the side where your wear it

 

Paris, September 18, 2023 – Surprizz announces the October 7 release of Maison Bonnamour’s « Trompe-l’oeil » on the international innovation platform Kickstarter. This new vegan handbag worn over the shoulder or over the shoulder enriches the range of bags and accessories around the culture and travel of the House.
Thought as a trompe-l’oeil painting, it is the first in the world to open and close only by the back of the body of the bag, thus guaranteeing to the women who wear it perfectly serene urban strolls without fear of possible pickpockets.

Innovate by the product but also by the material
Faithful to the philosophy of inventiveness of the brand at the service of comfort in everyday life, the «trompe-l’oeil» has a flap with hidden magnets, which allows to open and close the flap on the back of the body of the bag in a simple and fluid way, even when worn over the shoulder.
The use of an alternative vegetable material to animal leather made from recycled corn gives it a very high lightness.

A vegan handbag with low carbon impact
Faced with the climate crisis, Maison Bonnamour has positioned itself since 2020 as the precursor of a chic leather goods with low impact, without animal leather and made in France. It divides its carbon impact by eight compared to traditional high leather goods and becomes the reference for men and women in search of refined, functional, light and ecological objects.

Chic with a social touch
Maison Bonnamour works in collaboration with two French workshops including a company adapted from the APF France Handicap network located in Evreux, Normandy and which employs leather workers with disabilities.

The brand is transparent about its costs and does not practice indecent margin or incompatible production volumes.

 

A bag smarter than Arsene Lupin
This vegan handbag required two years of research and development. The designer, Pascale Bonnamour, testifies: «We tested the new apple leather which is also solid and very light but it lacked hold. So we chose the new corn leather. It took 4 prototypes to arrive at the handbag I dreamed of, that is to say, not to sacrifice either aesthetics or functionality. This compact and lightweight bag is inspired by the carefree years. With its system capable of trapping Arsène Lupin himself, it allows you to lighten your mind to focus on the essential: the beauty of the moment.”

A very French brand that targets the international on Kickstarter
Launching its Trompe l’oeil handbag on October 7 until November 15, 2023, exclusively on the American innovation platform Kickstarter.com, the label aims to raise 13,600 euros which will allow it to launch the production of a first series of 20 copies of the «Trompe l’oeil» and to continue its R&D and development efforts, in France and internationally.

Contact us About Maison Bonnamour

The brand was founded in 2020 by Pascale Bonnamour who runs SARL Surprizz. Its mission is to decarbonize high leather goods, in an ecological and inclusive approach.
Its range consists of a large bag «the unbearable lightness» which was selected at the Biennale internationale des métiers d’art et de la création «Révélations» in June 2023 in Paris, a travel bag, a computer case, a notebook protector, a pocket book reader and a neo-apple leather keychain case.
She also created the first magnetic book reader for literature that fits all thicknesses of books.

To go further:

• Website: https://maisonbonnamour.com

• Watch the Kickstarter campaign video on Youtube 

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